In the 2 years since it started business in California, Solmentum has completed its 1000 residential solar power project. With this track record, it is in the top 5 largest residential solar companies in the state. Its solar power installations benefit 1000 customers and have a combined capacity of 5 megawatts (MW).
So what is the secret of Solmentum’s success? According to its CEO, Jason Brown, the company’s strategy is to identify homeowners who can benefit financially from solar power, but may not know their home qualifies for Solmentum projects.
“Solar only makes financial sense for some people, so we have developed strategies to hyper-target our marketing efforts.”
Unlike other solar companies that sell solar panels to residential consumers, Solmentum sells metered electricity, like a utility. In other words, it generates the solar electricity and homeowners can then get the benefits of solar without the upfront cost. Not only does Solmentum save homeowners money on their utility bills, but its sales strategy is one of the best. With top notch marketing materials, information and staff, it continues to draw new customers, helping them make the switch to solar electricity.